Dong Maojin: Leading Across Boundaries, From Capital Operations to Dual Creation of Cultural Brands

During a critical period of economic transformation and industrial upgrading in China, entrepreneurs possessing both capital acumen and brand insight are increasingly gaining recognition. As the Executive Director and General Manager of Fulong Holding Group Co., Ltd., as well as the Executive Director of Zhongbo Holdings (Jiangsu) Co., Ltd. and Guizhou Yichang Shaofang Liquor Industry Group Co., Ltd., Mr. Dong Maojin leads multiple enterprises with exceptional strategic vision and a pragmatic leadership style, enabling them to excel in both financial capital and traditional industries. Mr. Dong Maojin's management practices have not only led to a sustained improvement in the company's market reputation, public recognition, and social relevance, but have also paved new pathways for the internationalization and brand development of Chinese enterprises.

In August 2009, Mr. Dong Maojin founded Fulong Holding Group Co., Ltd., where he serves as Executive Director and General Manager, making significant contributions to the company's development and facilitating its gradual evolution from a local enterprise into a key player in both domestic and international capital markets. Fulong Holdings was established in 2009 with a registered capital of CNY 30 million, and its primary business activities encompass various fields, including asset management, technical services, and financing consulting. Mr. Dong Maojin, with his exceptional strategic vision and extensive industry background, has led the company to rapidly expand in the domestic market while accelerating its internationalization efforts. He spearheaded the strategic collaborations between the company and the Bars Group and Shinehen City LLC., partnerships that not only yielded significant economic returns for Fulong Holdings but also reinforced the company’s position in the capital market. In 2023, Fulong Holdings successfully joined the American Chamber of Commerce in Shanghai (AmCham Shanghai), a move that significantly enhanced the company’s reputation in the international business market, providing a crucial platform for collaboration with global business leaders and injecting robust momentum into future development.

As the leader of Fulong Holdings, Mr. Dong Maojin has not only effectively integrated global resources but also facilitated the implementation of various cross-industry investment projects, further enhancing the company's market competitiveness. By joining the American Chamber of Commerce, Fulong Holdings has been able to collaborate with outstanding companies both domestically and internationally on a broader international platform, expanding its global market and deepening its connections with the international capital community. With his exceptional capital operation skills and strategic vision, Mr. Dong Maojin has positioned Fulong Holdings at the forefront of domestic and international capital markets. His leadership and foresight have provided the company with sustained momentum for development, helping Fulong Holdings become an unignorable force in the industry.

In 2021, Mr. Dong Maojin (first on the right) attended the International Leaders' Night VIP Welcome Dinner in Beijing and posed for a photo with former French President François Gérard Georges Nicolas Hollande.

At Zhongbo Holdings (Jiangsu) Co., Ltd., Mr. Dong Maojin established a solid and compliant development framework for the company, drawing on his extensive experience in capital operations. He continuously enhanced the internal governance structure and risk control system, emphasizing transparency, accountability, and execution, thereby gradually transforming the company into a reliable partner for collaboration with local governments and industrial funds. Mr. Dong Maojin personally led and advanced several impactful industry projects, including a partnership with Shenzhen Asset Management Co., Ltd. beginning in July 2025 to expand urban renewal projects in Shenzhen, having established cooperative agreements with Longgang District and Pingshan District. In 2024, a strategic cooperation was established with the Bars Group in Mongolia and Shinehen City LLC. In 2022, a long-term project financing collaboration was initiated with a major urban investment company in Jiangyou City, Sichuan Province. These projects not only generated extensive influence within the industry but also provided stable financial support for local government infrastructure development and regional economic growth, further enhancing the company's prominence in the capital market. Mr. Dong Maojin's exceptional leadership ensured the successful implementation of these projects, securing Zhongbo Holdings Co., Ltd. a positive social reputation and significantly boosting the company's brand recognition and market influence. Industry insiders have stated that the success of these projects not only demonstrates the company's professional expertise in project transaction structuring and fund trustee management but also highlights Mr. Dong Maojin's vital role in coordinating negotiations, risk management, and execution supervision. With the successful implementation of these projects, Zhongbo Holdings Co., Ltd. has significantly enhanced its brand recognition within the industry and local markets, becoming synonymous with 'steadfast and reliable.'

▲ On November 7, 2024, Mr. Dong Maojin (far right) welcomed the Deputy Prime Minister of Mongolia, Saym Amursaihan (S. AmarsaiKhan, on the left, participated in a company inspection during the Shanghai World Expo.

While achieving success in the financial sector, Mr. Dong Maojin has continued to advance the company’s long-term strategic layout and diversified business development. In the fiercely competitive and culturally rich market of the baijiu industry, Mr. Dong Maojin has demonstrated equally strong capabilities in market development and business management. Since founding Guizhou Yichang Shaofang Liquor Group in 2023, Mr. Dong Maojin has proposed a development strategy of 'quality as the foundation, brand as the wings, and international development,' which has led the company to rapid growth. Under his leadership, Yichang Shaofang has upheld the traditional '12987' process, reinforcing the standardization of the entire workflow from raw material sourcing, brewing and fermentation, storage and blending, to product inspection. An information management system has been introduced to achieve stability and traceability in product quality. It is this commitment to craftsmanship and quality that has earned widespread recognition and loyalty from consumers. In 2023, Yichang Shaofang was awarded the title of 'Top Ten Artisanal Brands in the Baijiu Industry,' becoming one of the industry's recognized representatives of high-end sauce-flavored liquor. This honor has also deepened the public's positive perception of the brand.

▲On July 2, 2023, Mr. Dong Maojin (second from left) attended the American Independence Day event and posed for a photo with James Heller, the U.S. Consul General in Shanghai (second from right), and Eric Zheng, President of the American Chamber of Commerce in Shanghai (first from right).

▲In November 2023, Mr. Dong Maojin attended the 248th anniversary celebration of the United States Marine Corps and posed for a photo with Scott Walker, the U.S. Consul General in Shanghai (left image), and the Marine Corps Captain (right image).

▲Left image: On July 7, 2023, Mr. Dong Maojin (first from right) attended the Fourth French National Day Business Gala and posed for a photo with Joan Valadou, the French Consul General in Shanghai (first from left). 

On August 11, 2023, Mr. Dong Maojin (first from the left) attended the Singapore National Day Celebration Dinner hosted by the China-Singapore Business Council in Shanghai and posed for a photo with the Ambassador of Singapore to China, Chen Haiquan (first from the right).

The establishment of a market reputation is inseparable from the support of cultural communication. Mr. Dong Maojin understands that brand internationalization relies not only on product strength but also on cultural narratives and a resonance of values. Mr. Dong Maojin led the planning of a series of marketing and communication activities for Yichang Shaofang, including the company's brand promotion debut on the large screen in Times Square, New York, in May 2023; In July 2023, participated as the sole Chinese sponsor in the National Day celebration event hosted by the American Chamber of Commerce. In January 2023, sponsored the 248th anniversary celebration of the United States Marine Corps. In July 2023, sponsored the Fourth French National Day business dinner in Shanghai; in August 2023, sponsored the National Day celebration activities in Singapore. Through these events, Yichang Shaofang not only sparked enthusiastic discussions on domestic social media and industry forums but also gradually established the brand symbol of 'Quality China' in the international market. The increasing public attention and societal interest have further solidified the brand value of Yichang Shaofang, significantly enhancing its public recognition.

Whether in the capital market or the consumer market, Mr. Dong Maojin's leadership style exemplifies a dual advantage of 'top-level strategy + on-the-ground execution.'At Zhongbo Holdings Co., Ltd., he has established a 'steady and reputable' market reputation through capital operations and project management. At Yichang Shaofang, he has cultivated an industry image that embodies both 'quality and internationalization' through cultural empowerment and brand development. This cross-industry integration capability has made him one of the few enterprise leaders who can simultaneously navigate both capital logic and consumer brand logic.

On May 6, 2023, Mr. Dong Maojin attended the Berkshire Hathaway Inc. 2023 Annual Shareholders Meeting in Omaha, United States.

Industry experts widely believe that Mr. Dong Maojin's most significant contribution is his ability to not only lead the group company to growth but also to shape the long-term perceptual value of the enterprise in the public sphere through tangible project outcomes and brand strategies. The enterprises under his leadership not only possess solid data and performance in the market but have also gained recognition through social reputation and cultural dissemination, which represents true brand accumulation.

From capital to industry, and from local projects to international platforms, Mr. Dong Maojin is leading Fulong Holdings down a developmental path of its own, utilizing cross-border integration leadership and keen strategic insight, thereby creating broader developmental opportunities for Zhongbo Holdings Co., Ltd. and Yichang Shaofang. His story has become a vivid footnote to the high-quality development of contemporary Chinese enterprises and the exploration of brand internationalization.